Seafolly, headquartered in Sydney, is Australia's largest swimwear brand, with stores located in multiple countries and over 2,700 stockists worldwide.
Founded in 1975 by Peter and Yvonne Halas, Seafolly installed the founders’ son Anthony Halas as CEO in 1998. The brand expanded into North America, Asia, and Europe, cementing their foothold through stores and stockists. In 2014, L Catterton Asia acquired a controlling interest in Seafolly.
Seafolly swimwear is designed by Genelle Walcom, who has been with the company since 1979. This exclusive partnership, coupled with the fact that Seafolly is one of the few brands that manufacture quality retro-themed swimwear, has led to many a positive Seafolly review. It also explains the brand’s premium price point.
The brand opened its first international store in Singapore in 2011, and later in the United States in 2013. Seafolly also owns Sunburn, a swimwear retailer with 24 stores in Australia.
Seafolly bathers feature bold statement prints, beautiful lines, and contrasting textures. Their collection of swimwear, beachwear, and activewear is suitable for all women’s body shapes and sizes, but their bottoms run smaller, so you’ll most likely have to size yourself up to fit into them well.
The range includes everything from supportive swimsuits to detailed and delicate bikinis and tankinis for relaxed beach days. Choose the Seafolly bikini or Seafolly one-piece swimsuit for a stylish and flattering look, and include Seafolly sunglasses, hats, or a beach bag for the perfect accessory options.
Seafolly kids’ collection is also varied and versatile, featuring one-piece suits, bikinis, and rashie sets.
Delivery & Returns
Order your swimwear on the Seafolly website. Pay using your credit/debit card, PayPal, or if you’re in Australia, AfterPay, and redeem Seafolly discount codes or Seafolly coupon codes at check out.
Seafolly Australia only delivers to Australia. Order before 1 pm (AEST) to receive your order within 1-3 working days. Free shipping is available for Beach Club members.
Shipping in Australia is free for orders over AU$50 and a flat rate of AU$7.50 for orders under $50. Shipping charges are non-refundable. Non-metro areas, sale period, and holiday season purchases may experience extended delivery times. Seafolly promo codes for free shipping on all orders are occasionally available.
You are entitled to a refund within 30 days of receiving your delivery as long as you have your order confirmation number as proof of purchase, have not worn, used, or washed the garment, and have all the tags attached to all items. In some cases, refunds may be issued as Seafolly vouchers.
Additional Seafolly Discounts
Keep your swimwear in mint condition. Gentle-machine-wash your garments on the cold cycle or hand wash in luke-warm water with a mild detergent. Rinse your Seafolly bathers immediately after use and neutralise any chlorine residue by rinsing in Seafolly Poolwash. Do not soak, wring, bleach, or tumble dry the swimwear, but drip dry in the shade.
Sign up to the Seafolly Beach Club loyalty program to earn rewards as you shop. Enjoy student discounts with Seafolly UniDays, and follow Seafolly on Instagram, Facebook, and YouTube for the latest information on any available Seafolly discounts and Seafolly coupon offers.