So I know there are bigger issues out there in the world, but I take my coffee very seriously and from the response I had on social media this week, I felt the need to share this on the blog, gather your comments publically and contact Moccona to share the results to hopefully get them to do like BBQ shapes did and revert back to what was working.
Last week I opened up a new bottle of my most favourite coffee, Moccona Classic Medium Roast. We have a fancy nespresso machine (hubby’s go-to), but I just like my simple Moccona, 3 times a day, from the kettle, with one spoonful of sugar and a dash of milk, it makes my heart sing. Anyways, I made myself a coffee from a new bottle last week and it was bad. I made myself another that afternoon thinking that I mustn’t have been concentrating and made myself a bad coffee, but it was just as bad. I put it down to the sugar, maybe one of the kids did something to the sugar. Nope. OK, must have been a bad bottle of coffee, I was going to take it back. My darling hubby stopped into the grocery store and picked me up a new jar (he looks after me). Although not impressed that I wasted $$ on full jar of unused coffee, I made my coffee with the new jar and as I was stirring it realised it smelt different, before even tasting it I knew it was going to taste disgusting. I had both jars side by side, it’s then I saw on the label ‘now richer aroma’. That’s for sure, aroma has changed, but so has the taste. Moccona, what have you done???!!!
I shared a story on Instagram sharing what I had just learnt and wondered if others liked the new taste. I had soooo many replies of poor ladies in the community thinking they were going crazy, that there was something wrong with their milk or ability to make coffee too. Same as me!!! I did a poll on Instagram stories, which ran for 24 hours, out of 931 votes, 751 voted they weren’t a fan of the new taste and 180 say they love it.
As I said I know there are bigger issues in the world, #firstworldproblems, but I’m picky about my coffee – I only really liked Moccona. I don’t want to diss other brands, but I just liked Moccona’s flavour. This makes me super sad and slightly moody LOL. I had quite a few members in our Instagram community ask me to contact Moccona and share the results of my Instagram poll, however, it’s not a true reflection of my community just a small portion. So let’s gather your responses below.
Moccona has been getting a roasting, LOL, love that line, on news sites:
- Courier Mail: Moccona roasted for change to classic medium roast coffee blend
- News.com.au: Moccona roasted for change to classic medium roast coffee blend
- Nova919: Undrinkable people freaking out over this popular coffee changing its formula
- Daily Mail: Coffee fans label popular Moccona blend ‘undrinkable’ after company ‘sabotaged’ it
- Moccona facebook page: loads of unhappy customers
Please share in the comments below if you would like to see Moccona back to its ORIGINAL Medium Roast
Simply post LOVE IT or HATE IT followed by any other feedback
Moconna, I would sit and tell anybody that listened how much I love my morning ritual with my Moccona coffee, it warmed my heart, didn’t taste bitter or burnt, it was a great start to the day. Sadly, I can’t bring myself to drink the new version and am now looking for new alternatives. I truly hope that you will consider bringing back your original medium roast blend – Kat, The Organised Housewife.
94 comments
I thought it was legit my taste buds changing until I saw your Instagram story, tastes foul, please Moccona bring back the original classic version.
Moccona revert back to your original classic blend…your new & improved blend smells burnt & tastes like ashtray! ?Why change this classic? Such a bad business move…I’m now on the hunt to find another brand. Thanks Moccona it was nice knowing you…good bye ?? will only return as your customer if my classic original does! Adios amigo!
HATE IT – Great idea Kat, I’ve followed you for years and know your coffee is a bit of your morning ritual. Moccona, I’ve been drinking your coffee for as long as I can remember, I was one of these people too that didn’t realise it had changed and took my bottle back for a refund, then to learn you changed the flavour. Not happy jan, bring back the original please.
Same – Don’t like the ‘new’ flavour moccona. Please bring back the great tasting old moccona
Hate it! Horrible taste in my mouth!
They have changed it from a brilliant taste terrible one. So dissatisfied and disappointing. I now have to use and extra 1/2 tsp to get it strong enough and sugar to mask the terrible after taste. It took me buying a few different sized ones to realise it was the coffee that changed.
HATE IT! For weeks I was convinced I either couldn’t make a good coffee anymore, or something has gone terribly wrong with my tastes buds. One sip of that burnt, acidic foulness and I’d tip the cup out. I’ve started buying Nescafe Gold instead.
Hate it!
Thought it was just me – but glad to see it isn’t.
Will definitely change brands if they keep the new blend.
I thought it was me, that no matter what I was doing, it was wrong! It doesn’t even have that nice smell anymore. I’ve added extra sugar but it’s still revolting. I will just be buying the frothy sachet coffees from now on.
Not a fan! Thought I’d somehow burnt my coffee!
I blamed the milk……..
Hate it. If I want bad coffee I’ll drink Nescafe. I buy Moccona because it’s better. No more. Thinking it’s time to go back to plunger coffee using actual ground beans. At least that is consistent!
I kept thinking there must be a problem with the water from the kettle. The taste has changed for the worse- leaves a burnt/metallic after taste. I will be trying other brands now.
Hate it. My one treat for the day has changed to a bitter, sad treat. Bring back the old one! Drinking tea for the moment.
We noticed this back in April, we too thought we were going crazy, and so I switched to the aldi one (it’s actually the same as moccona and then the exact same thing happened) It made me extremely cranky. We have now bought a delonghi coffee machine and I dilute my coffee so it tastes like the original moccona. But I miss my delicious moccona!
Hate the new taste, looking for a new coffee after trying two jars, thinking I got a bad jar ! Splurge on their coffee not now.
HATE HATE HATE the new “improved” blend, whoever you did the extensive consumer testing on lied straight to you face. I used to carry a little container of Moccona coffee in my handbag because of the fact that my work branches use that horrible Nescafe, but if your coffee is now equally as shit then I might as well drink that instead of paying for crap coffee. Bottom line your new coffee is shameful and until you change it back to what wasn’t broken in the first place, I won’t be buying it anymore.
I didn’t want a “new richer aroma” I was quite happy with the way it was. What got into you Moccona, you’ve lost me.
HATE IT!
As soon as I realised they had changed, I literally bought all the jars at my local supermarket that were the ‘old’ jars. I have 3 jars now until we run out, and then I’ll be looking for another brand. I won’t be buying Moccona unless they change it back.
The new ‘richer aroma’ tastes bitter and burnt. You can smell it before you taste it, it is honestly disgusting and I don’t know how anyone could drink it! You’ve lost me as a customer Moccona!
Hate it
It has take me a long time to find a favourite coffee and now it’s changed. Not happy ?
Not happy Jan!
With over 15 instant coffees in their range why did Moccona mess with their classic medium roast instead of putting out another line and calling it something different?
I am a loyal brand name shopper and have had Moccona for far more years than I can remember. In the wake of this and having been stung by buying the “new rich aroma” version which I dislike I have now left the Moccona brand and chosen to buy a competitor brand. If the taste of a product changes, I will cease to buy it. Stop your meddling! When Arnotts changed their bbq shapes recipe, I left them too….even when they returned the original flavour to the shelf, it was too late…they lost me. See ya Moccona!
Please, when something works don’t change it. Coffee is like family to many. Moccona, you’re leaving many hearts and families. Please revert back to the coffee we know and love.
You have ruined my morning coffee Moccona and unfortunately I have had to switch to another brand as I cannot stand your new aroma. So so disappointed ?
Hate it!
It doesn’t even remotely taste like Moccona anymore. Very disappointed 🙁
I have been through a range of emotions and thoughts around the new blend.
I was on holidays when I purchased a new botttle of moconna. It tasted foul, revolting. I thought it was the milk, the holiday house water, the holiday house kettle… beck I even considered whether I was pregnant.. I could not work out why my more staple of 15 years suddenly tasted awful. Got home, used some moconna from home (old Blend) – it was amazing! I found out from reviews on productreview.com.au and moconnas Facebook page to work out they had changed their Blend.
I don’t understand. Why fix something that isn’t broken. I’m looking for an alternative but I cannot stomach this new blend.
Well thank goodness its just not me!!! Cant stand the ‘new’ aroma or taste – its like dishwater! Bring back the old Moccona. This one is absolutely revolting. Like other comments, I am now searching for another brand.
And here I was thinking it was just me losing my marbles! I did not realise it had been changed till you mentioned itglad I am not going cray after all please go back to original I mgoung to have withdrawal symptoms!
Hate it 🙁
If you don’t change back I’ll be finding another. Bitter and yuck. You’ve ruined my coffee.
Blurgh tastes aaaaawwweeful Tipped it out Thought the milk was off at first tasted so sour
HATE IT!!! Once I realised what they had done, I was buying up all the larger size jars at Woolies that were still the old taste/flavour. I bought a huge amount in bulk so I could enjoy the original longer. When they run out I’m not sure what I’ll do. Hopefully they’ll revert back with our feedback. ??
Do not like the new flavour at all. I like many i know stocked up on the old once i knew they had changed the flavour. I have been a moccona lover for years but will be looking for a new coffee when my stash runs out. Bring the original flavour back.
I don’t understand why they would wish to drop an overwhelmingly large market share.
I switched to Moccona in the late 1980s after trying it at a friends place. My close and extended family changed over shortly after trying it. As I recall, the taste was the central theme to their advertising campaigns. A well founded one at that! If I wanted a bitter, burnt and muddy tasting coffee I wouldn’t have changed to Moccona 30 something years ago. If you were putting out one of the best instant products on the market I would have thought more caution would have been exercised if the absolute need to adjust was required. Did anyone taste it before making the change? I hope you didn’t throw away the old recipe guys! Please make it known if you change it back. I will be finding something else in the mean time.
I hate the new taste too. It’s grainy, bitter and doesn’t smell right.
Hate it too ??
Hate it!! Change it back, you’ve lost us as regular buyers of your coffee.
The new Moccona is awful!!! If it’s isn’t broken don’t fix it, loved the smooth taste of the original coffee. We won’t be buying anymore if it stays the same. Which is such a shame because Moccona was the only coffee brand we used and a staple in our house.
Disgusting! I contacted Moconna some months ago and received the same blanket response ‘ we did extensive testing etc etc, we suggest you drink French if you don’t like the change’
Being back the old!
My husband use to love moconna and now he thinks it tastes burnt and horrible. Please bring back the old one!
Hi , pleaseee bring back the original flavor for moccona classic.. this new flavor is so not nice and could not drink it.
Did they not learn anything from Shapes BBQ biscuits?? Perhaps they should have left number 5 as number 5 and made a number 5.5 which was “richer”. By the way rich doesn’t mean bitter.. which is what the new flavour is. I guess I’ll get Nescafé Gold now. Bye bye Maccona ??
Please Maccona change the classic back to the original flavour. The new classic is bitter and undrinkable #listentoyourcustomers
Don’t like the new blend. Taste burnt! Save me from tasting for a new brand!
Please bring back original!!!
the new ones are so bitter i need to add more sugar and milk. i think the medium roast is also a 3 which chanhed to 5.
Pls bring it back to what it was
Hate it – I was a “four cups of Moccona a day” gal and now, thanks to the new Moccona taste, I have gone off all coffee completely. Which is sad because it used to be the best part of my day. Please bring back the old flavor! I miss it!
Hate it!!!
Hopefully Moccona like Arnott’s when they changed their shapes flavour will listen to their consumers and bring back the original coffee that we loved.
We can only hope.
Hate it !!!!
Bring back the original ?
If it ain’t broken don’t fix it ??
Hate it, and I served it to friends who also poured it out, it was my family’s firm favourite before. I seriously thought it was my milk or how I was making it, just terrible. Thank you so much Kat!
It is foul! I thought the jar I bought must have been a bad batch. It is really bitter and dirty tasting. I don’t put sugar in my coffee so I noticed the difference immediately.
I also discovered last week that Moccona had changed their Classic Roast. It tastes burnt and bitter, really gross!! I have 2 of the largest jars, and neither me nor my husband can drink it, so we will be returning the unopened jar. I wrote to Moccona via their facebook messenger to give them my review and they gave a standard reply and suggested to try the French Style as it has a milder flavour. I too really enjoyed my instant coffee, especially on these cold days in Melbourne. We have a Nespresso machine which we are using in the interim until we figure out what new instant coffee we’ll be buying….
I thought it must have been the milk or something but my coffee tasted burnt and bitter and the smell just wasn’t the same. We ended up not using the bottle (now pushed to the back of the pantry as a just in case of emergency bottle and we get REALLY desperate). Trying different brands now to find a new fav as the Moccona is pretty much undrinkable.
I had to open my new jar to see what all the fuss was about and ? it tastes like cheap stewed airplane coffee. Now I need to find a new coffee.
Moccona classic roast has been a favourite in our family for 3 generations. It now tastes really bitter like the dark roast. Bring back the original please!!!! If you don’t I might have to change brands.
I have always loved my Moccona Classic Roast but what have you done the the taste profile? Initially I thought I had become a coffee snob as I have been using my pod machine more in recently. However after making several cups and purchasing another bottle I have realised its the taste/quality that has changed not me. Why oh why did you try and fix something that wasn’t broken??? Bring back the original please and quickly!!!
I seriously thought I was going mad, or that my tastes had changed for some reason (too many bought coffees perhaps)… I agree with many others – Moccona classic roast used to be my coffee of choice,, now I cannot drink it as it tastes bitter and burnt. Unfortunately, I wasted money on a medium sized bottle, which I have now thrown out. Needless to say, I am now looking for a new favourite coffee.
My Hubbie and I hate the new aroma blend of moccona. We too thought we had done something differently with the milk or the water until I noticed the new label on the jar. Why did they have to mess with a good thing. Please, please bring back the old moccona it was great!
Thought it was just me, glad to hear that others also noticed and disliked the ‘new’ taste. Please Moccona don’t ‘fix’ something that ain’t broke.
This is so funny reading this, I contacted them about a fortnight ago telling them something was wrong with their coffee and got the reply it was their new improved flavour lol. I threw out 2x400g jars after buying it on sale because I couldn’t stomach it. Been drinking it for over 10 years, she suggested the French blend, I asked for free samples so I didn’t waste my money trying a whole bunch I don’t like. Never heard back.
HATE IT!! Hasn’t improved at all!!! Keep looking for the old version everywhere and I can’t find it!!! PLEASE BRING BACK THE ORIGINAL MOCCONA!!
We have been drinking it for years and recently noticed the taste has changed. It is terrible now. Very disappointing. Very bitter. Why do companies choose to keep changing products that have been around for years, that customers are happy with.
Why did you change your roast moccona? I honestly thought my milk was off, but day after day that burnt taste was still there…I often wake up thinking about my morning coffee, looking forward to it. Now I will look for another brand ?
HATE IT! Thought I must’ve bought the wrong roast so checked the jar but NO just a new recipe. So disappointing. Why change something that was perfect to start with.
Absolutely awful.
I was fortunate to find a jar of original in my cupboard but I don’t know what I am going to do when it is finished.
I thought my moccana coffee had gone off. It tasted terrible. My husband agreed. Then we recently found out they changed the recipe. I’ve been drinking moccona classic for almost 30 years (since I was a teen). I can’t believe they changed something that was so great. We’ve changed brands now.
Hate it!!! It’s called ‘Classic’ for a reason! Imagine if a classic book changed it’s ending or a classic car changed body shape…it would no longer be a ‘classic’ it would be a whole new product. Moccona please return Classic Medium Roast to it’s delicious, smooth flavour & remove this new anything-but-classic unpalatable richer aroma!!!
Truely awful….what were they thinking! We have changed to another brand, not as good as original Moccona…but pretty close (& half the price).
I thought I’d lost my mind ! , if it ain’t broke don’t fix it …. some days there are few pleasures in life and changing a women’s coffee is not good idea !
And sneaky didn’t think we would notice !? No message on the jar like !!
Hate it. When through everything everyone else is saying. Thought we had bought Dark Roast by accident again but no. Only like Moccona too and want it back. My coffee stream is now beginning to be flooded with blood. For the sake of the children bring it back! From a grumpy high school teacher and Mum of 4!
Hate it…thought the milk was off! Then i thought it was me. I have loved Moccona coffee for years but I will have to change if they keep this horrible recipe. Why change it?
HATE IT!!! I kept thinking I had made it wrong or my hubby was using a different brand we get for him. It is disgusting! I love my coffee in a morning but not any more. Come on moccona, go back to the original
Dont like it all – completely different taste – bring back the original !
I thought it taste very different don’t like it at all
All members of my coffee drinking family thought that we got a bad batch of the coffee. It tastes burnt and my hubby said it tastes like another brand. He thought I had pranked him. We all do not like it.
Hate it. My husband accused me of getting the wrong coffee until I showed him the packet. Bring back the original Classic PLEASE!!!
Hate hate hate it. So disappointed. Changing to Nescafé Mild Roast
It’s awful I’m so upset by it, ruined my favourite part of the morning, needing to find an alternative now or give up coffee
Very disappointed!!…..I will not be purchasing moccona again unless they change back to original.
This used to be my special coffee i would buy when i could afford it, not anymore. Will save my money and not buy it anymore.
Hate the taste will not buy it again
Dear Moccona,
Thank you for ruining my coffee, I have about
5 cups every morning now I can’t even have 1
I wrote to Moccona and asked them if they had changed their blend and soon received a reply :
——————————
Thank you for contacting Jacobs Douwe Egberts, the home of Moccona, regarding your experience with Moccona Classic Medium Roast Freeze Dried Coffee.
We take all feedback and enquiries to heart and are saddened that you have not enjoyed one of our products.
Our Moccona Brew Masters have recently improved the blend and processes to offer a richer aroma whilst still delivering a high-quality product. We undertook extensive consumer testing which had positive results and a liking for this richer aroma, which delivers a rounded, balanced medium roast flavour.
We believe that this is the difference that you have noted as we have upgraded our coffee brewing processes which has meant we can capture more flavour and aroma from each coffee bean.
We would like to suggest trying our Moccona “French Style No. 3” blend which is a light-medium roast.
Your comments have been heard and will be passed on to our Brand team.
We hope you enjoy your next Moccona moment.
Yours faithfully,
—————-
Regards Liz
new blend tastes like plastic. Maybe Moccona is adding plastic to help he enviroment
I agree 100% Bring back the old Moccona. How disappointing. We are buying it because we love it!
After years of enjoying Maccona Medium Roast have found the change of flavour very disappointing and now seriously looking at other brands of coffee to try. When a recipe works don’t change it – there’s nothing worse than not being able to enjoy your first cup of coffee in the morning!!
Why why why????? Why change something that was working so well? The new formula is HORRIBLE, there is nothing more upsetting than not being able to enjoy your cup of coffee in morning.
I’m so disappointed.
Hate it, being the original recipe back… my mornings aren’t exciting anymore
Out with Moccona and back to Robert Timms! You really stuffed up Moccona! BRING BACK THE ORIGINAL No5!
DISGUSTING!! Discount it all you like you’ve lost 5 family’s who normally purchase moccona weekly and they’re just relatives of mine. What a huge stuff up.
Just returned 2 400g jars to Costco as it was disgusting. Had a foul taste in my mouth. Tasted burnt, smell was no better. Commented on the fb page. So many complaints. One suggesting it was like cigarette butts..thinking about it, yes! Gone back to our more expensive one we used to buy. Won’t be touching it while it tastes like that. Moccona say get French Style..really..no.3. We tried Awakening which is a 3, no taste more like it! Bad move Moccona.
Hate it!! Please tell me they are going to revert back
I can’t even spell the sound effects Moccona’s new taste makes me produce. I too got the stock standard response from Moccona when I gave them my thoughts about their “richer aroma”. I used to love their number 5 so much that I have a stash of the decaf too. That’s what’s getting me through at the moment, I have a teaspoon of the decaf and throw half a teaspoon of the “richer aroma” in on top of it purely for the caffeine value. Thankfully they either haven’t changed the decaf yet or they’re not going to (or my stash was just bought before they did) so I can still luxuriate in my favourite flavour. Just don’t tell too many people – I’d hate for them to get wind of it and suddenly change the decaf too!
It is not just the Classic that has changed, we have drunk the Moccona Rich no 9 for years, and all of a sudden wasn’t enjoying my coffee anymore, wondered what was going on so googled it and found this. What a monumental stuff up Moccona – your coffee which we once enjoyed now tastes absolutely awful, how disappointing, and then to hear the companies spin on it all, telling us they have improved the taste when so many people are complaining! Have they even tried their own coffee?
Terrible. What an incredibly dumb move, changing a successful product for something that tastes so bad. They need to ask for their money back from the market researchers that they supposedly hired. I will no longer buy Moccona until they change it back.
HATE IT! Won’t be buying another jar of Moccona until it is changed back. Why mess with a perfect product? Got one jar of the old recipe left – hopefully Moccona changes back to the original recipe before it’s gone…. PLEASE Moccona change it back!!!
I’ve made a complaint to Moccona about this, the reply I got was “Our Coffee Specialists upgraded our brewing processes which means we can capture more flavour and aroma from each coffee bean. What this means is our Moccona Classic No 5 taste has moved from a light-medium roast to a true medium, this is what you are noticing.” I replied again that the only taste I was getting was re-used coffee beans with bitter sour notes, and the exercise was a cost cutting process because you wouldn’t change a leading seller for any other reason.