Smiggle began as an idea by Peter Pausewang and Stephen Meurs, who filled a gap in the market for fun, collectible, fashionable, and affordable stationery aimed at the 5- to 14-year age group. The company launched in 2003 in Melbourne, Australia. In 2007, Just Group acquired Smiggle, and in 2008 Smiggle opened its first international store in New Zealand.
Expansion into Singapore in 2011 cemented Smiggle’s popularity in Asia and Europe in 2014 when the first store opened in the United Kingdom. Further expansion into Asia and Europe followed in 2016, with stores opening in Malaysia, Hong Kong, and Ireland.
Smiggle reviews catapulted the company’s sales as customers raved about the bright pens, notebooks bags, and gadgets on offer, which are durable, fun, unique, and vibrant. The brand name ‘Smiggle' is a mashup word for smile and giggle, reflecting the feel of their products.
Bestselling Products & Popular Deals
Smiggle has a wide range of bestselling products on its online store. Smiggle bags, backpacks, pencil cases, the Smiggle lunch box, stationery, and toys sell well online. The sought-after Smiggle watch, as well as headphones, speakers, bath and body products, and wallets and purses, are all popular with kids.
To keep your bag looking great, refer to the label for proper cleaning instructions—some Smiggle bags can’t be washed. For those that can’t, use a cloth and a small amount of mild detergent to scrub particularly dirty areas. Should there be no label on the bag, test-clean a small area of the bag's surface and interior, and then wash the bag on gentle in the washing machine or hand wash.
Free Shipping and Return Policy
Order online and pay for your order using your debit/credit card, PayPal, Zip, Humm, Open Pay, or Smiggle vouchers. You can also, of course, pay in cash at your local Smiggle. Apply for Smiggle AfterPay, and you can buy now, pay later as well. Enter your Smiggle discount codes or Smiggle coupon codes to enjoy further discounts on your purchase.
Enjoy Smiggle free shipping worldwide when you purchase goods worth AU$500 or more. Within Australia, this minimum is lowered AU$100. Standard domestic shipping costs AU$9.99 and takes 5-13 working days to arrive at your doorstep.
Smiggle free delivery can be enjoyed if you take advantage of the various Smiggle promo codes on the website, social media, or during Smiggle sales.
The Smiggle return policy requires that the items be returned with the original receipt within 14 days of purchase. The items should be in their original condition, including all packaging original tags and labels attached.
Additional Savings Tips
Smiggle sales Australia is the perfect opportunity to bag yourself some cool bargains. Join the Smigglemail newsletter to keep up to date on the latest offers. Follow Smiggle on Instagram, Twitter, Facebook, and YouTube to keep up-to-date with any upcoming promos, offers or in-store events.